April Fools: Lee Clarion rebrands as French-inspired Le Clariòn
On April 1, the Lee Clarion proudly unveiled its long-awaited rebrand. According to Editor in Chief Tyler Puckett, the student-run publication will now be known exclusively by its French name, “Le Clariòn.”
“People were often mispronouncing our old name, so we just decided to embrace the change,” said Puckett. “Really it was inevitable, but we’re excited to see our brand continue to evolve.”
Complementing the exotic new name, Le Clariòn’s logo now features a classy French beret. Alternative versions developed during the design process used baguettes and a silhouette of the Eiffel Tower.
“We unfortunately had to cancel two of our print issues due to the COVID-19 outbreak,” said Puckett. ”Reallocating that time and energy to this rebrand has certainly proven fruitful.”
Further solidifying this chic and timeless look, Le Clariòn updated its official styleguide to use the Comic Sans typeface.
“This is wonderful,” said Florence, a beloved plant who lives in the student media newsroom. “I enjoy watching this team work so hard to innovate and continually propel the brand forward.”
Asked if this was an April Fools joke, “Oui,” said Puckett.
