The Hub forms marketing committee for rebranding
Photo by Senior Photographer Morgan Kiehl
Lee University’s “The Hub” is launching a new brand to promote more engagement with students. During the summer of 2021, the Hub moved from the basement of the Paul Conn Student Union to the third floor. After the transition, the Hub formed a committee to promote campus involvement through media.
The Hub anticipates the launch of its new image will connect more students with their offices. The Hub offers various academic and personal support for students and spaces for student engagement. The space transition has allowed the Hub to be more involved with campus, and the rebranding is meant to further its impact.
Blake Hughes, a sophomore business major and peer mentor, believes the transition has allowed the Hub to be “more accessible and visible to the student body.”
“I think the purpose behind the revamping of the Instagram is to rehumanize us,” said Hughes. “To make it seem like we're much more accessible to students, or give students a better outlook on who we actually are and what we do.”
The Hub formed a marketing committee to aid its effort in reaching out to current students. The Hub is now posting curated content for students, focusing on tips for the semester, giveaways and introducing Hub employees. The members of the committee all have different roles, ranging from scheduling posts, creating content and facilitating giveaways.
Dhuranique Ferguson, a graduate student in family therapy, serves as a success coach in the Hub. Ferguson highlights the committee members' different skills and advocates for students to apply for positions within the Hub.
“We're not just here as a random resource,” said Ferguson. “We actually want to help you.”
Ferguson wants the Hub to have more student interaction on social media, like Tik Tok and Instagram, focusing on “what students are interested in.”
“If you need us to just be a connection on campus, that is what this office is for,” said Ferguson.
Katie Kirk, a freshman special education major and peer mentor, promotes the involvement of all areas of campus, seeking the engagement of prospective students.
“We're all at different spots in our education,” said Kirk. “We're involved in different things. We like to cater to different audiences and bring that all together.”
Will McCuistion, a success coach and head of the marketing committee, believes the rebrand will provide opportunities to update the campus on the Hub’s roles.
“We decided to post something about our move and just about how we enjoyed the space up here, to be able to be close with students and add space,” said McCuistion.
McCuiston is open to student collaboration on the Hub’s media rebranding, and he encourages students to become involved in the transition and the positions the Hub offers.
“If students have ideas for content or anything like that, I think they'll be great,” said McCuistion. “Please talk to us. If they have ideas on how we can engage students better, we'd love to hear, or if they have things they want to help us do, that'd be great, too.”
To be involved in the rebranding process, submit designs, content and applications to the Hub by emailing thehub@leeuniversity.com or visit their Instagram.
